Seth Godin in Antwerp

This evening I attended a session by Seth Godin in the beautiful Elisabethzaal in Antwerp. This was a unique opportunity, it’s not like Seth visits Belgium every week.

I’ve been following Seth for quite some time, his blog, books and online video’s are quite inspiring. And not just for marketers.

It turned out to be quite how I imagined it to be. A high energy talk, slides with little to no text, making full advantage of pictures to let his points come across to the audience.

Seth criticized the public school system which focuses too much on preparing children to stand in line and draw between the lines. He believes that in this day and age, this is no longer appropriate like it was exploited in industrial ages.

Ages ago, most people worked in large factories where they had to work the assembly lines as fast as possible without questions asked.

Nowadays we have accessibility to our own factory thanks to the internet and globalization. We no longer have any excuses why we can’t make things happen ourselves. Use the resources available on the web to innovate and create. Think out of the box and ship something that isn’t average, something that connects to people and gives them a reason to walk the extra mile for your product.

Some advice from his part:

  • Don’t let failure scare you. The more bad ideas you had, the closer you get to a great one
  • Everyone should write a blog, even if nobody reads it. It’s about the process of writing down your thoughts, not the post itself.

I’m sure I forgot to mention a lot of his material, but the thing I took home is that everybody can be an innovative entrepreneur, just start by doing things differently, lead, don’t just follow.

My congratulations to the folks of Flanders DC by bringing Seth to Belgium. Great stuff.

About Nick Oostvogels

Hi, I'm an independent management consultant. My biggest strengths are located in the fields of teamwork, motivation, leadership and continuous improvement. In the IT industry you find a lot of these values in the agile movement, in which I often act as a project leader, product owner or coach. My interests go a lot further, into other industries where we find these values in lean production. Besides that, I try to broaden my horizon as much as possible, always looking for better ways of doing business.

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